How Facebook ‘Boosts’ are Killing Your Business Growth

If you use Facebook to advertise your business. You may have noticed a little blue button on your post saying, “Boost post” 

A ‘boost’ is a highly simplified version of Facebook’s advertising tool. 

If you’re new to running ads, this might seem perfect for you.

Boosts are user friendly and easy. Just a click of a button and… BOOM!

Dozens of new leads waiting to buy your service… well

Like most things in life,

If it seems too good to be true, it probably is.

Meta boosts are a black hole that many entrepreneurs fall into right away.

I’m not saying that they’re 100% negative…

But here are a few reasons why you should be wary of them.

Meta Boost Trap

Most business owners don’t know where to start when marketing their business. That’s completely normal.

Dentists know how to fix teeth.

Landscapers know how to make yards look pretty.

That’s what they specialize in. They’re not marketing geniuses… and Meta knows this.

When you look into advertising your business, Facebook and Instagram do everything they can to sell you their “boost” feature.

Boosts are quick, cheap, and they rarely give you the results you're looking for. 

Their plan is to just throw your stuff out in the wild.

No strategy.

No hope for results.

They just want to show that your content was put out.

This way, you're satisfied enough to keep buying that boost. Over and over again. 

Without Meta putting any effort towards making your ads successful.

Which is why ‘boosts’ are the perfect thing for Facebook and Instagram to hang in front of new business owners.

Cheap Advertising Holds You Back

Advertising on Facebook and Instagram is made extremely complicated on purpose. This is done to encourage new users to spend their money on boosts. Instead of going through the hassle to set up your own campaigns.

But trust me. Setting up your own campaigns, the right way,  is worth it 100% of the time.

Boosted posts are at the whims of the algorithms. Meaning that Facebook and Instagram have full control over your ad.

They decide where your ad is shown.

Who it’s shown too.

And you receive very little feedback of how your post actually performs. 

When Facebook has control over where your ad is shown. The algorithm places it in the cheapest channels to save money.

There are reasons why meta boosts are so quick and easy. And there are endless things you can’t control when using them. 

You don’t get to choose your audience. Your content is just thrown at everyone. 

Ads don't show where you want them to. Which plays a massive role when trying to get new clients.

It gets boosted to places that are hidden from the public eye.

Your tracking is limited with boosted posts. You can’t tell who engages best with your content or what people do when they see your ad.

So, ‘boosts’ aren't the greatest thing to throw money at for advertising.

But advertising is necessary to scale your business.

So what do you do?

Ads Made for Results

Boosts are just the beginning of what you can get through advertising. They're a watered-down version of what ads are actually capable of. 

Once you understand how Facebook and Instagram work behind the scenes, you can customize every aspect of your marketing.

And get way more information and feedback than you could imagine.

If you know what you're doing, you can reach your exact target audience. With the exact offer needed. Every time. 

As opposed to clicking ‘boost’ a couple times a month. And wasting your investment to just throw your content all over the place at random. 

With no tracking. No retargeting. And limited results. 

So, while boosting posts can be a quick way to increase visibility. Creating your own ads gives you more control, customization, and potential for driving results to your campaigns.

Planning out your own Facebook advertisements. 

With your own strategy and tracking is a great way to build a rock-solid foundation for your business and get more customers. 

And it’s possible to use these methods to see results for any business.

If you’d like to know how your business could get more clients through advertising, get in touch here -> https://www.zhoglemarketing.com/contact